How Morph fell in love with me over the Jaffa Cake advert

One advert that's definitely not a badvert. The school teacher training her young charges on lunar cycles :: "full moon ... half moon ... total eclipse" :: eating a Jaffa Cake¹ each time she says it to demonstrate the shape of the moon in each phase.

Morph and I once took a random walk with a packet of Jaffa Cakes and giggled a lot as we re-enacted the advert to bemused strangers. I think it was the crumbs down my front and the marmalade on my upper lip that finally ensnared him. ("The campaign", said my boss some short while later, "had been running for about a year". Way to lose all dignity, no?)

Talking of dignity, it is equally well lost by trying to re-enact the Jaffa Cake advert with the Dutch equivalent, Pims. A word of warning for all non-UK readers who, fervently wishing to learn about lunar cycles, are running off to their local supermercato/supermarkt/supermarché to purchase full moon fodder. Lu's are well-established in the European market and it may well be Pims that you end up with. Please note that they are bigger than Jaffa Cakes. As such, full moon is fine. Half moon presents no problem. But total eclipse can be an unexpectedly messy and dignity-consuming experience.

On the art of seduction I shall say only this: do make sure you've got a Jaffa Cake not a Pim.

¹The official Jaffa Cake webpage only hints at the excitement of the British Government's indecision about whether the Jaffa *Cake* is in fact a cake or a biscuit. It matters, because (*bizarre logic alert*) cakes are perceived as staple foods in the UK and thus not subject to VAT, while biscuits (how?!) are simultaneously classed as luxury items, thus taxable. A number of theories have been advanced as to how one can class cake vs biscuit. The Irish government rules "CAKE" based on moisture content -- a simple test of this is to leave the undefined object on the draining board. After two days, biscuits will be soggy, cakes will be hard. (Jaffa Cakes go hard.) The best bit of the UK story is that the trial judge², unable to make his mind up (yeah, right) was presented with a specially made 12"-wide Jaffa Cake "which he scoffed down with a pot of tea and then ruled it was a cake"³.

²Cakes on trial! Whatever next!
³To quote Nicey at Nice Cup of Tea and a Sit Down, who provided many of the above facts.